Alexander Schott enjoyed a career in online marketing since 1995 and is recognised as an expert in the field. Schott helped to create the first common standards for Online Advertising in the German market and founded the task force “Ad Technology Standards“ within the German Federal Association for Digital Business (BVDW). He has also been supporting various AGOF and IAB Europe initiatives.

Alexander Schott is Founder of AdOps.Consulting and offers independent consulting on online ad operations to the market. Besides that, he is bringing ad operations specialists from publishers and agencies together at the Admanagerforum in Germany since 2011. In his last role he was Director Digital at AdTech Factory, a Hubert Burda Media company and Managing Director at MEDIA GROUP ONE, a leading video & display distribution and sales house. Yahoo acquired MEDIA GROUP ONE in 2015, where Alexander has been Director Partner Operations. Before that, Schott’s roles included Head of Technical Operations at United Internet Media, Unit Manager Ad Technology at AOL Germany and Head of Ad Management at SevenOne Interactive (ProSieben Sat.1 Media).

Julia Smith is an expert in digital advertising, communications and PR. She is the founder of the digital consultancy The Digital Voice and Director of PR and Communications at Adverty, Impact, The Channel Factory, and Cavai.

Julia has more than 25 years of experience in digital communications and advertising, PR, digital ad fraud prevention, and programmatic trading. She is often invited to speak at major conferences on issues surrounding brand safety and ad trading.

Julia has been an expert adviser for the Brand Safety Summit Series in London and New York.

Julia has held major commercial roles in both the agency and media side, including Associated Newspapers, The Mirror Group Newspapers, Dennis Publishing, Harvest Digital, IAB, Nexus Business Media and UPC Media.

Her long-term clients include Appetite Creative, White Bullet, Trade House Media, Picnic, A Million Ads & The 614 Group.

In 2016, Julia was voted by the industry as being in the top 5 Digital Trading Leaders 2016 at The Drum Digital Trading Awards.

Joanna Burton is an adtech expert with more than 25 years of experience. She sets the strategy for ID5, the independent identity infrastructure for digital advertising

Joanna has been working as Chief Strategy Officer at ID5 since May 2019. ID5's technology enables publishers to increase programmatic revenues and improve user experience with privacy by design, and allows ad tech platforms to operate more efficiently while maximizing the value of data and inventory.

Prior to joining ID5, she worked as the VP of European Strategy at SpotX, the global video advertising platform that works with publishers and broadcasters across Europe to monetize their premium video content across desktop, mobile and connected TV.

Over the past 25 years, Joanna has worked for a range of advertising companies from Microsoft and AOL to AppNexus, Draft FCB, EW Scripps, Omniture and Rubicon Project.

In 2018, Joanna was named the Ad Tech Personality of the Year by ExchangeWire.

Ivan Fedorov has been working in digital marketing and advertising for over 16 years. He specializes in the development, promotion, and sale of Admixer adtech products.

Ivan joined Admixer as Director of Sales and Marketing in 2011, and in 2012, he took on the position of New Business Director. Today he is responsible for launching new Admixer products, their positioning, marketing, and communications.

Before Admixer, Ivan led marketing and sales at Blitz-Inform and BeSure Healthcare B.V.

Ivan regularly speaks at international conferences on Internet marketing, e-commerce, online media, mobile, and affiliate marketing. In 2015-2016, he was a mentor at the Broadcast Lab and Media Hack Weekend technology hackathons.

Benjamin Dick is an expert in the automation of digital media buying and selling. He is the Senior Director of Product at IAB Tech Lab, dealing with consumer privacy, identity, and data.

Currently, Benjamin leads IAB Tech Lab projects within the automation, identity, measurement/attribution groups, and works with leading ad technologists, agencies and publishers to identify and navigate pressing opportunities and challenges.

In 2015-2018, Benjamin was Director of Programmatic, Measurement, and Attribution at IAB.

Prior to joining the IAB, Ben was Associate Director of Digital Trading at GroupM where he oversaw programmatic strategy, measurement/optimization, ad operations, and private marketplace relationships across the Nestlé brand US portfolio.

Ben also worked with Maxus Global and Universal McCann, helping lead the development of programmatic and measurement/attribution strategies for global brands, including MasterCard, Barclays, Harvard Business School, and Welch’s.

Elena has more than 15 years of experience in managing digital projects. From 2016 she is responsible for the Admixer SaaS product line.

Elena’s portfolio includes successful startups, projects for top advertisers (Philips, Nestle, Ferrero Rocher, Kimberly-Clark, Danone, Sanofi), SaaS solutions, launches of online portals, and mobile applications.

Elena consulted large publishing houses on the digitalization and monetization of their assets. Since 2012, she is a mentor in the startup accelerator Eastlabs (Ukraine), and also take part in the Sampo Accelerator program (Finland).

Romain Heili is an expert in monetization for publishers and app developers. He is a part of the EMEA team at MoPub, the leading monetisation platform for app developers and a Twitter company.

Prior to joining Twitter, Romain co-managed the Monetization team at Kwalee with a focus on identifying, growing and sustaining the company's hyper casual games.

While he was a part of Tapjoy, Romain was responsible for maintaining and growing relationships with EMEA developers on both the Supply and Demand sides.

Romain is particularly interested in ad-monetized games and the connection between ad monetization, user acquisition, and organic growth.

Topic at the conference: Global Mobile Domination: How Hyper Casual Publishers Are Influencing the Worldwide Advertising Market

Accounting for over 75% of game downloads in 2019, the hyper casual market is dominating the mobile gaming industry, setting the tone for advertising trends and strategies.

Romain Heili will explain how some of the largest game studios are developing best practices around automation for ad monetization (from in-app bidding to Python scripts) and user acquisition. He will also tell how smaller publishers as well as those outside of hyper casual gaming are scaling those wins for success in their apps.

Andreas Misera is a seasoned professional in technical operations. He is in charge of all Criteo’s operations around technical solutions, analytics and creative services in Central Europe (DE/AT/CH), Russia/CIS, Middle East & Africa.

At Criteo, Andreas also works closely with the Commercial and Product teams as well as covers the technical aspects of trending topics like Omnichannel and Artificial Intelligence in Central Europe/MEA/RU markets.

Andreas has more than 20 years of experience in the Marketing and Media industry.

Before joining Criteo in 2013, he oversaw the European Network Operations for Adconion where he was responsible for performance monitoring, process optimization, the roll-out of new tools, coordination of relationships with external partners, and media buying.

Further stations in his career include Yahoo!, Excite and ProSieben.

Andreas has a Master’s degree in Technical Physics from the Technical University of Munich.

Tetiana Sichko is a digital advertising professional with more than 12 years of experience in product strategy, mobile app development & monetization, programmatic advertising, performance analytics, and digital marketing. Currently, she is in charge of Business Development at Admixer.DSP (Mobile).

Tetiana has been working as a Business Development and Partnerships’ Manager for Mobile Department at Admixer.DSP since April 2019. Admixer.DSP is a programmatic platform that uses Data and Technology to help advertisers effectively purchase audiences at scale across digital media: desktop, mobile web, in-app.

Prior to Admixer.DSP, she worked as a Head of Client Development and Marketing Team at Fiksu, the global mobile DSP delivering performance (UA and Retargeting) campaigns to app developers and brands in the US, EU, AU, CA.

Over the past 12 years, Tetiana has performed a list of efficient complex mobile advertising campaigns for Samsung, LG, AccuWeather, HelloFresh, McDonald’s, Bosch, Playrix, Murka, Double Down, Huuuge Games, IGG, etc.

Cadi Jones is a commercial expert, managing the teams responsible for the Beeswax’s expanding growth in EMEA. The company is the fastest-growing ad tech platform in the world, which enables buyers to maximize commercial upside gained from a programmatic buying platform designed for their business needs.

Before joining Beeswax, Cadi worked for Clear Channel Outdoor’s international division (CCI), where she was primarily responsible for defining its international programmatic strategy and deployment.

Prior to that, Cadi was Global Sales Director of premium publisher alliance, the Pangaea Alliance (FT, Guardian, CNN, Reuters, The Economist), following an 8-year stint at Yahoo where she held a variety of roles, including Audience & Programmatic Director, Northern Europe. Internationally, she has headed Yahoo’s programmatic activity with US clients in the FMCG, travel and entertainment sectors, and set up the company’s performance display and programmatic offering across the Middle East.

Cadi has an MA and BA (Hons) in Modern Languages from the University of Exeter and is fluent in French and Spanish.

She is also a supporter of diversity and women in the media, mentors up and coming female talent in the industry, and is an active member of a number of industry organizations, including Bloom and a co-founder of WomenPresent.

Vidyarth Eluppai Srivatsan has 10+ years of experience in adtech and martech capacity. Currently, he is leading the MarTech team for Coca-Cola in APAC.

Vidyarth’s vision is to connect the Coca Cola Brand digitally with 1bln consumers by bringing the science of world-class Martech platforms to the art of brand marketing.

He is especially passionate about measuring marketing effectiveness and consumer data (especially in terms of how brands can utilize them effectively).

Prior to Coca-Cola, he ran Platform Solutions for Tapad – an industry leading Device Graph Vendor - in APAC & led the Singapore teams for Tremor Video DSP, a US-based video DSP.

Vidyarth has hands-on technological background, with which he has aimed to build digital martech stack and solutions that work, delight users, and provide significant ROI.

Katerina has been building strong relationships with AppsFlyer's partners since she joined the global attribution leader back in 2017.

She is currently responsible for developing, engaging and managing some of the company's leading partnerships from Russia & CIS, Baltics, Nordics, and the MENA regions.

Katerina strengthens partnerships by creating synergy opportunities through co-sponsoring events, cross-promotion, webinars, etc.

Prior to joining AppsFlyer, she worked with Payoneer and CMS Concierge Medical Services.

Katerina is also the founder of The Wave: Network for Business, an organization aiming to improve immigrants' experience in the new country and create a networking environment in order to empower them with professional opportunities.

Topic at the conference: The State of Gaming App Marketing by AppsFlyer.